{"id":451,"date":"2014-01-15T06:59:20","date_gmt":"2014-01-15T11:59:20","guid":{"rendered":"https:\/\/www.chaneyhealth.com\/healthtips\/?p=451"},"modified":"2014-01-14T15:52:01","modified_gmt":"2014-01-14T20:52:01","slug":"7-easy-ways-spot-fad-diets","status":"publish","type":"post","link":"https:\/\/www.chaneyhealth.com\/healthtips\/7-easy-ways-spot-fad-diets\/","title":{"rendered":"7 Easy Ways To Spot Fad Diets"},"content":{"rendered":"<h1 align=\"center\"><span style=\"color: #339966;\"><b>The FTC Finally Targets Deceptive Advertising<\/b><\/span><\/h1>\n<h2 align=\"center\"><b>Author: Dr. Stephen Chaney<\/b><b><br \/>\n<\/b><\/h2>\n<p><a href=\"https:\/\/www.chaneyhealth.com\/healthtips\/wp-content\/uploads\/2014\/01\/Fad-Diets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-454\" alt=\"Fad Diets\" src=\"https:\/\/www.chaneyhealth.com\/healthtips\/wp-content\/uploads\/2014\/01\/Fad-Diets.jpg\" width=\"260\" height=\"276\" srcset=\"https:\/\/www.chaneyhealth.com\/healthtips\/wp-content\/uploads\/2014\/01\/Fad-Diets.jpg 337w, https:\/\/www.chaneyhealth.com\/healthtips\/wp-content\/uploads\/2014\/01\/Fad-Diets-283x300.jpg 283w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a>I think it was P. T. Barnum who said \u201cThere\u2019s a Sucker Born Every Minute\u201d. That\u2019s particularly true in the diet world where hucksters seem to be all around us \u2013 especially this time of year.<\/p>\n<p>You\u2019ve seen the weight loss ads touting:<\/p>\n<ul>\n<li>Pills or powders that suppress your appetite or magically prevent you from absorbing calories.<\/li>\n<\/ul>\n<ul>\n<li>Fat burners that melt the pounds away.<\/li>\n<\/ul>\n<ul>\n<li>New discoveries (juices, beans, foods) that make weight loss effortless.<\/li>\n<\/ul>\n<ul>\n<li>The one simple thing you can do that will finally banish those extra pounds forever.<\/li>\n<\/ul>\n<p>You already know that most of those ads can\u2019t be true. You don\u2019t want to be a sucker. But, the ads are so compelling:<\/p>\n<ul>\n<li>Many of them quote \u201cscientific studies\u201d to \u201cprove\u201d that their product or program works.<\/li>\n<\/ul>\n<ul>\n<li>Their testimonials feature people just like you getting fantastic results from their program. [You can do wonders with \u201ccomputer enhanced\u201d photographs.]<\/li>\n<\/ul>\n<ul>\n<li>Many of those products are endorsed by well known doctors on their TV shows or blogs. [It is amazing what money can buy.]<\/li>\n<\/ul>\n<p>So it is easy to ask yourself: \u201cCould it be true?\u201d \u201cCould this work for me?\u201d<\/p>\n<p>Fortunately, the Federal Trade Commission (FTC) has stepped up to the plate to give you some guidance. Just in time for weight loss season, they have issued a list of seven claims that are in fact too good to be true. If you hear any of these claims, you should immediately recognize it as a fad diet and avoid it.<\/p>\n<h3 align=\"center\"><b>7 Easy Ways To Spot Fad Diets<\/b><\/h3>\n<p>Here are the seven statements in ads that the FTC considers as \u201cred flags\u201d for fad diets that should be avoided:<\/p>\n<ol>\n<li>Causes weight loss of two pounds or more a week for a month or more without changing your diet and exercise routine.<\/li>\n<li>Causes substantial weight loss no matter what or how much you eat.<\/li>\n<li>Causes permanent weight loss without lifestyle change even after you stop using the product.<\/li>\n<li>Blocks absorption of fat or calories to enable you to lose substantial weight.<\/li>\n<li>Safely enables you to lose more than 3 pounds per week for more than 4 weeks.<\/li>\n<li>Causes substantial weight loss for all users<\/li>\n<li>Causes substantial weight loss by wearing a product on your body or rubbing it on your skin.<\/li>\n<\/ol>\n<p>I\u2019m sure you have heard some of these claims before. You may have actually been tempted to try the products or program. You should know that the FTC said that it considers these to be \u201cGut Check\u201d claims that simply can\u2019t be true.<\/p>\n<h3 align=\"center\"><b>Operation Failed Resolution<\/b><\/h3>\n<p>Unfortunately, the FTC guidelines didn\u2019t exactly make it to the front page of newspapers and blogs. They weren\u2019t featured in the network news shows. So the FTC went one step further. In a program called \u201cOperation Failed Resolution\u201d, the FTC:<\/p>\n<ul>\n<li>Sent letters to 75 publisher and broadcasters asking them to review the FTC\u2019s \u201cGut Check\u201d claims when screening ads for publication.\u00a0 The implication, of course, is that the publishers and broadcasters could be held liable for false advertising if they ignored the FTC guidelines in accepting advertisements.<\/li>\n<\/ul>\n<ul>\n<li>On January 7, 2014 they initiated legal action against what they considered the four most outrageous weight loss claims. Those were:<\/li>\n<\/ul>\n<h3 align=\"center\"><b>Shake, Shake, Busted<\/b><\/h3>\n<p><strong>Sensa<\/strong>, the company who\u2019s ads claimed that you could just \u201cshake, shake\u201d their \u2018fairy dust\u2019 on your food and lose weight, was required to pay $26 million for unfounded weight loss claims and misleading endorsements (testimonials).<\/p>\n<p>And, as for those clinical studies Sensa claimed to have had, the FTC alleged that one study was based on fabricated data, and the other two studies were equally flawed. The FTC also alleged that Sensa paid people for their testimonials.<\/p>\n<h3 align=\"center\"><b>Acai Nonsense<\/b><\/h3>\n<p><strong>LeanSpa<\/strong> was fined $7 million for claiming that a mixture acai berry and a colon cleanse could help you lose weight. Among other things, the FTC prohibited LeanSpa from claiming that products were clinically proven to work when they are not.<\/p>\n<h3 align=\"center\"><b>Rub A Dub, Dub<\/b><\/h3>\n<p><strong>L\u2019Occitane<\/strong> was fined $450,000 for claiming that a skin cream called Almond Beautiful Shape would slim a person\u2019s body \u201c1.3 inches in just 4 weeks.\u201d<\/p>\n<h3 align=\"center\"><b>HCG Deception<\/b><\/h3>\n<p><strong>HCG Diet Direc<\/strong>t was fined $3.2 million for claiming that human chorionic gonadotropin (HCG) plus a very low calorie diet could help you lose a pound a day. The FTC alleged that HCG had not been proven to provide any more weight loss than the low calorie diet alone. The FTC stated that HCG \u201chas been falsely promoted for decades as a weight loss supplement.\u201d<\/p>\n<h3 align=\"center\"><b>Don\u2019t Wait For the FTC to Act<\/b><\/h3>\n<p>You probably recognize that there are a lot of other companies out there hawking similar products. There are lots of similar weight loss ads that seem just too good to be true. The FTC is watching them and will probably try to shut them down one by one. When the actions against these four companies were announced, the FTC said:<\/p>\n<p>\u201cWe cannot comment on companies that either we haven\u2019t brought an action against in the past or we aren\u2019t announcing today, because our investigations are non-public. We do have other investigations going on in the health area, but we can\u2019t identify the companies we\u2019re investigating\u201d.<\/p>\n<p>The good news is that you don\u2019t have to wait for the FTC to act. They have given you \u201c7 Easy Ways To Spot Fad Diets\u201d. All you need to do is to avoid diets that make those kinds of claims.<\/p>\n<h3 align=\"center\"><b>The Bottom Line<\/b><\/h3>\n<ul>\n<li>Don\u2019t be a sucker. Don\u2019t fall for those enticing weight loss ads that sound too good to be true. The FTC has given you 7 simple rules for identifying the weight loss products that you should avoid, based on the claims they make. I listed those at the beginning of the article.<\/li>\n<\/ul>\n<ul>\n<li>The FTC has taken enforcement action against manufactures of appetite suppressants, acai berry weight loss products, HCG weight loss products and sliming creams for false advertising.<\/li>\n<\/ul>\n<ul>\n<li>The Director of the FTC Bureau of Consumer Protection summed up the enforcement actions by saying \u201cThe chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn\u2019t there.<\/li>\n<\/ul>\n<ul>\n<li>There are no magical pills or potions that will make the pounds melt away. You need to change your diet, change your activity level and make significant lifestyle changes if you want to achieve long term weight control.<\/li>\n<\/ul>\n<p><i>These statements have not been evaluated by the Food and Drug Administration. This information is not intended to diagnose, treat, cure or prevent any disease.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FTC Finally Targets Deceptive Advertising Author: Dr. Stephen Chaney I think it was P. T. Barnum who said \u201cThere\u2019s a Sucker Born Every Minute\u201d. That\u2019s particularly true in the diet world where hucksters seem to be all around us \u2013 especially this time of year. You\u2019ve seen the weight loss ads touting: Pills or &#8230; <a title=\"7 Easy Ways To Spot Fad Diets\" class=\"read-more\" href=\"https:\/\/www.chaneyhealth.com\/healthtips\/7-easy-ways-spot-fad-diets\/\" aria-label=\"Read more about 7 Easy Ways To Spot Fad Diets\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,15],"tags":[242,237,154,239,238,245,246,244,243,240,241,233],"class_list":["post-451","post","type-post","status-publish","format-standard","hentry","category-issues","category-obesity","tag-acai-berry","tag-fad-diets","tag-fat-burners","tag-federal-trade-commission","tag-ftc","tag-hcg","tag-hcg-diet-direct","tag-loccitane","tag-leanspa","tag-operation-failed-resolution","tag-sensa","tag-weight-loss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Easy Ways To Spot Fad Diets - 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